Posts Tagged ‘networking’

JV deals: 5 ways to find your contacts without a JV Broker

Friday, April 9th, 2010

So it’s time to roll out your company’s next big promotion. You’ve got 100 spots in your seminar you decided to hold next month, you’re excited, and all you have to do is fill the seats.

Just one problem:

your list isn’t big enough yet to support it, and you don’t know who to get to mail for you. Who you gonna call?

Finding the right decision makers is the first step to any successful joint venture mailing. Ideally you’d know someone that already has connections, but it’s surprising how fast deals can come together sometimes if you’ve got the right offer and you know how to approach your influencer of choice. It’s finding those influencers that this article’s going to help out with, so here’s my 5 favorite ‘oh I hadn’t thought of that’ ways to find the list leaders of your industry:

1. Twitter.
Or more specifically, twellow. Twellow is kind of an online yellow pages for tweeters. Most importantly however, it sorts by list size and category. Just scroll over to your category, and start looking through the top couple of dozen profiles. Check out their website, you can usually tell if they’ve got a decent sized list to go with their large twitter following based on their lead capture methods. Don’t think they’ve got an email tribe to match the twitter followers? Don’t discount a twitter only JV, the response rate as a rule won’t be as high, but it can still be worth a lot to get an industry influencer to tweet out your prelaunch content.
QUICK TIP: don’t forget to look up complimentary categories. If you’re the raw food guru, maybe you could put together an exclusive webinar with some weight loss stories? Maybe if you’re launching an ebook for creating your own solar panels, you can add some value to a guru teaching about how to cut down monthly expenses?

2. Tweepsearch
long as we’re talking about twitter… here’s one of my favorites for finding niche leaders. Just type in your keywords, and it’ll pull up tweeters that have those keywords in their bio. It only searches bios, not tweeted content… just type in a relevant keyword, sort by follower count, and see what you’ve uncovered.

3. LinkedIn
or more specifically, niche groups in linkedin. Group creators in linked in (depending on your industry) are often going to have an email list as well… and even if they don’t? Guess what? Group creators can email all members of the group, so a group doubles as a list. With the right pitch and value based pre-launch content, even that can make for a solid mailing opportunity.
If you’re lucky, there might even be some groups dedicated to the teachers in your niche, not just the consumers. When it comes to actually contacting the influencer you’ve chosen, even if you found them on twitter linked in can often be the way to go. It’s difficult to find email addresses and phone numbers that will get you anywhere, so alternative strategies can be the order of the day here.

4. Events
this one’s hopefully obvious, but you’ll never find a better time for networking than an in person event. Which really leads me to my number one tip…

5. the influencers you already know. I already know a few large list holders in the real estate training space just for one example… and you know what that makes me? Two degrees removed from a very large number of potential JVs, and probably three degrees from all of the ones I’d care about at all.
Making your first two contacts is going to be the part that matters most, so instead of going for a ‘deal’, make friends. What can you do to help them in their business? As great as online is and as much research potential as it has, nothing will do better than a little help from the right friend.